Wednesday, January 28, 2009

Online Marketing Business

Affiliate Marketing - 9 Steps to Building an Effective Home-Based Online Marketing Business
Executive Summary about Affiliate Marketing By Eric Coggins

Building a new business from scratch can be complex. This is true of any money making endeavor including internet and affiliate marketing. As ecommerce continues to grow, many households are attempting to establish home-based businesses through affiliate marketing. If you wish to build an effective affiliate marketing business, the nine-step plan will be an excellent guide for you as well.

Step 1: Be brutally honest about your business and the circumstances contributing to the present state of affairs.

Step 2: Write a broadly stated problem statement that will lend to a wide variety of possible solutions.
After you have thoroughly described your situation, boil it down to pinpoint the most glaring problem or problems.

Step 3: Describe your "end-state" goals.
In this third part, the business owner or affiliate defines what he wants the business to look like when it has attained its ultimate end.

Step 4: Identify the possible alternatives relevant to your problem statement and end-state goals.
Once the business owner has identified many possible solutions to his problem then he can list them out and summarize them.

Step 5: Evaluate the possible alternatives
After identifying a wide variety of alternatives, the next step is to evaluate those alternatives. When assessing the various possibilities, a business owner or affiliate marketer will want to compare each alternative with his or her end-state goals.

Step 6: Identify and Assess Risks
The sixth step is to identify and assess risks of each alternative.

Step 7: Make the Decision
There is a time to research and evaluate possibilities but some day a decision has to be made. In making the decision, the entrepreneur will ask such questions as:
What are the most reasonable choices to consider?
What are the pros and cons?
Given the facts, which is the best decision?

Step 8: Develop a Plan to Implement the Solution
The next step in the problem-solving model is to design an implementation plan. A solution is only as good as its implementation.
Effective affiliate marketing agents will not only define a problem and research solutions; they will make a decision and develop a plan to implement that solution.

Step 9: Review the Results
The final step is to review the results of the decision and implementation. In this step, the business owner will compare what happened with what he wanted to happen.

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